Jeffrey Roark

Jeffrey Roark

Technical Leader, Principal
Smart Grid Demonstrations
Electric Power Research Institute
Alpharetta, GA

Jeffrey Roark is a Principal Technical Leader at the Electric Power Research Institute (EPRI). His primary responsibilities include extending the EPRI/DOE Cost/Benefit Analysis Methodology for Smart Grid Demonstration Projects, as well as managing projects demonstrating operational and economic characteristics of intelligent devices deployed at various sites in the U.S. and abroad.

Joining EPRI in 2011, Mr. Roark has 38 years experience in the electric utility industry. Though trained in electric power engineering, his experience is mostly in the business side of the industry, encompassing many aspects of utility planning and power market analysis. His experience includes generation and reliability planning for both Southern Company and TVA. As a power-market analyst for Mirant, an unregulated utility company, he composed structured offerings for its trading and marketing activities, and projected revenues for development and acquisition of power plants in restructured power markets domestically and internationally. He also served in a Strategic Planning role for each of these diverse entities.

At EPRI, Mr. Roark has extended the EPRI/DOE Cost/Benefit Analysis Methodology for Smart Grid Demonstration Projects, and is managing application of the methodology in a variety or Smart Grid projects. In addition, he has further developed measurement and regression analysis procedures for estimating the impacts of Conservation Voltage Reduction, and applied them to demonstration projects in a variety of locations within the United States.

Roark holds Bachelor’s and Master’s degrees in Electrical Engineering from Auburn University, and a Master’s in Business Administration from the University of Alabama at Birmingham.